CORE METRICS
System Downtime
The period of time during which a system or service is unavailable or failing to perform its primary function.
By Niketa Sharma, Founder at Runframe·Last updated Mar 2026
Downtime = Time Restored - Time Detected
The period of time during which a system or service is unavailable or failing to perform its primary function.
The Cost of Down
Downtime is expensive. For Amazon, one minute of downtime costs over $220,000. For a startup, it costs Credibility.
Downtime can be:
- Hard Downtime: Site returns 500 error.
- Soft Downtime: Site loads, but Checkout fails. (Often worse, as it is harder to detect).
ExE-commerce Platform Outage
“Database corruption caused 47 minutes of downtime during Black Friday sale. Cost: $235,000 in lost sales. Root cause: Lack of automated backups. Post-incident: Implemented multi-region failover.”
Impact
$235K loss, 15% customer churn increase
Resolution
Implemented automated backups and multi-region database setup
Why Downtime Matters
Directly impacts revenue and customer trust.
The inverse of Uptime.
Common Pitfalls
Not tracking partial downtime
Monitor for degraded performance, not just complete outages. Slow response times are a form of downtime.
Ignoring "soft downtime"
Track critical user flows. If checkout works but search is broken, you have partial downtime affecting revenue.
Industry Benchmarks
ExcellentTop 5%
< 5 min/month
GoodTop 25%
5-15 min/month
Industry AverageTop 50%
15-60 min/month
Needs ImprovementBottom 25%
> 60 min/month